My inner 12 year old demanded to go explore, so after knocking off a few tasks indoors I took the Tiger on a back road excursion to Pilot Mountain and back. It was a good day for scoping out the fall colors (and for heated grips).
The last Shell gas station of its kind is in Winston Salem, NC.
What happens when you leave your smartwatch at home and strap on a mechanical analog timepiece? Joy.
Here’s what I didn’t notice as I fell into the habit of wearing an Apple Watch: The convenience of having easy access to data, right there on my wrist, turned into a never-ending series of micro obligations. Forget summoning info when I needed it. Even with alerts toned down to what I thought was a manageable level, the watched constantly nagged me. Look. At. Me. it said.
As I was packing for a weekend trip I was about to grab my Watch charger and thought, screw that. One more thing to plug into the wall? No thanks.
I grabbed my Seiko instead. It’s not a precious watch, or valuable. It’s a tool, albeit one with a nice-enough mechanical movement that keeps decent time. It’s not subtle either, because it’s got some heft and a bright orange dial. The name of this model, Monster, suits it.
An hour after putting it on, I noticed something. My watch wasn’t talking to me or giving me inaudible but intrusive feedback. It sat there on my wrist, ticking and waiting to tell me the time, when I wanted it. Joy.
I wore it after I returned from my trip. I’m wearing it today. I’ll probably wear it tomorrow, too.
Next week I’m starting a new chapter in my professional life. After 15 years as a solo consultant and orchestrator of what I call a “creative collaborative,” I’m joining Reuben Rink Marketing & Advertising as their director of digital services. I’ve known the folks at Reuben Rink as long as they’ve existed, and we’ve worked together on projects for more than a decade. They’re a great group of people and when I started thinking about rejoining the agency world, they were top of mind. So, on to ’21 and new colleagues and challenges. The last 15 years have been a great journey, but the future looks even better.
Everybody has their best-of lists, so let me be humility-free and offer Pandemic Journal for consideration. It compresses the ridiculousness of 2020 into an hour of reading/guilty pleasure that generated laughter, outrage and a small amount of misguided anger among readers.
If you haven’t yet, check it out.